7. Februar 2009
For the 13th time the international fashion trade show "Premium" was taking place within the fashion week in an old post depot in Berlin. A lot of people wanted to see what´s going to be the trends of the next autumn/winter season- so did I. My time was short and the halls were big and full of interesting stuff from luxury sportswear, international designer fashion to accessories and lingerie- you could find everything there. So I decided to focuse on some shoe styles because I think it´s always difficult to get the best idea of clothes (especially the cut and the correct fit) if it wasn´t for showing them on a real person. But in few words I would say that there are going to be a lot of luminous colours (as you can also see for the shoes) next winter.
There wasn´t only a big "denim area" where you could see all kind of clothes that one can make out of denim, the Premium Symposium focused on "Überdenim" as well. Prominent guests like the italian designer Elio Fiorucci discussed about the future of the most famous fabric: denim!
To me the most interesting question within the debate was about the future of fashion (and jeans) within the financial crisis and so there was especially one argument of Mr. Fiorucci that I still keep in mind: There has always been fashion! Even in the first years of the second world war when people were still trying to lead a normal life they were dealing with fashion- so even if a lot of consumers may not dispense their money for clothes as easy as in the past- they will spend money on good stuff. Quality will survive! What do you think? Will people buy more cheap clothes like H&M or continuing buying more expensive brands but less clothes in generally for the next time? I don´t know. Apart from the financial crisis- for myself I think once more it would be better to buy less clothes but therefore better quality. After all you should be really convinced when you buy a piece of clothes and be sure wearing it. Otherwise it becomes one more of those forgotten "clothes cadaver" that you can find in every womans closet!
Talking about quality I still want to mention the "green area", a special platform for fair trade brands within the Premium exhibition. It´s good to see that political correctness clothes musn´t be deadly serious- can even be very funny like this childrens shirt.